Our Site provides an interactive way for users to access local listings and enable trade professionals in the home renovation sector to advertise, among other services (our Site and such services, collectively, our "Service").
We understand the concerns that you may have about your privacy and respect your right to protect your personal information while online. While you can visit our Site without revealing any personal information, in many cases certain personal information is required to register as a member and use certain Services.
Information We Collect
Our primary goal in collecting personal information is to provide you with a smooth, efficient, and customized experience. This allows us to provide services and features and to customize our Service to make your experience better.
We collect two types of information: personally identifiable information (PII) and non-personally identifiable information (Non-PII), which is also referred to as aggregate and anonymous data. We collect this information in a variety of ways through the features provided on our Site, such as registration, when you communicate or otherwise interact with us, contests, promotions, or when you purchase a product or service through our Site. Providing us with PII is your choice, and you can always choose not to provide certain information, but you may then not be able to take advantage of some features.
Personally Identifiable Information
PII is data used to identify, contact or locate a person, including name, address, telephone number or email address.
Non-Personally Identifiable Information
Non-PII is information that is anonymous or not linked to a particular person, such as your Internet Protocol ("IP") address.
We use data collection devices such as "cookies" on certain pages of our Site for practical purposes. "Cookies" are small files placed on your hard drive that assist us in providing customized services and better functionality as you move across our Site. Cookies make the personalization of your Internet experience possible. For example, without the use of cookie files, it would be virtually impossible for us to remember your username and password. You would need to re-enter this information upon each visit to our Site. We also offer certain features that are only available through the use of a "cookie." Cookies can also help us tell what browser you are using, and your Internet Protocol ("IP") address. This information is collected automatically when you visit these pages of our Site. Most cookies are "session cookies", meaning that they are automatically deleted from your hard drive at the end of a session. You are always free to decline our cookies if your browser permits.
Web Beacons and Web Bugs
Generally, a Web beacon consists of a small string of software code that represents a graphic image request on a Web page or email. There may or may not be a visible graphic image associated with the Web beacon and often the image is designed to blend into the background of a Web page or email. Web beacons can be used for many purposes - including site traffic reporting, unique visitor counts, advertising auditing and reporting, and personalization. The Web beacons on our Site collect only Non-PII or anonymous data. We may use Web beacons to do the following:
- count users who have visited specific pages or access certain cookies;
- monitor traffic and conversion patterns through our various product and other offerings on our Site;
- personalize your experience when you visit our Site, including the advertising content you see; and
- determine whether or not messages were opened, links were clicked or notifications/offers were acted upon.
Information You Provide About Yourself While Using our Service
Our Use of Your Information
You agree that we may use PII to improve our marketing and promotional efforts, to analyze Site usage, improve our content and product offerings, and customize our Site’s content, layout, and services. These uses improve our Site and may better tailor it to meet your needs.
You agree that we may use your information to contact you and to deliver information to you regarding your account, administrative notices, newsletters, product offerings and communications relevant to your use of the Site. We collect all email addresses that you provide to us, and communicate with you via email in accordance with your preferences. When creating a user profile, you select the notifications that you wish to receive from us. We do not share your email address with any other users of our Site. While we may maintain a copy of your email address if you send us an unsolicited email inquiry, we will not alter the email notifications that you have selected.
Our Disclosure of Your Information
As a matter of policy, we do not sell or rent any PII about you to any third party. However, the following describes some of the ways that your PII may be used or disclosed.
We may aggregate (gather up data across multiple users’ accounts) PII and disclose such information in a non-personally identifiable manner to advertisers and other third parties for marketing and promotional purposes. However, in these situations, we would not disclose to these entities any information that could be used to identify you personally. We do not disclose PII, such as your name, email address, password, credit card number and bank account number, to marketing advertisers.
We may use third-party advertising companies to serve ads on our behalf. These companies may employ cookies and action tags (also known as single pixel gifs or web beacons) to measure advertising effectiveness and to better manage the advertising on our Site. For example, the companies typically gather data about consumers who view their ads. That data is anonymous - linked only to a numbered cookie on a user's computer. Networks collect and analyze this data to make a variety of inferences about each consumer's interests and preferences. The result is a profile that attempts to predict the individual consumer's tastes, needs, and purchasing habits. That profile enables the advertising companies' computers to make split-second decisions about how to deliver ads directly targeted to the consumer's specific interests. This is called online preference marketing.
Some advertisers also track and analyze anonymous usage and browsing patterns of the visitors to our Site. All data collected by these third parties on behalf of our Site is owned and used by us, but is licensed to the third party for the purposes of creating behavioral information segments. We use this information to help provide our advertisers with more targeted advertising opportunities, which means that users see advertising that is most likely to interest them and advertisers send their messages to people who are most likely to be receptive, improving both the viewer’s experience and the effectiveness of the ads. In addition, the third parties can sell the behavioural information segments to other third parties for use in ads on other web sites.
Other Corporate Entities
We may share much of our data, including PII about you, with our parent, subsidiary and other affiliated companies (each an “Affiliate”) that are committed to serving your online needs and related services, throughout the world. To the extent that these entities have access to your information, they will treat it at least as protectively as they treat information they obtain from their other users. Our Affiliates will follow privacy practices no less protective of all users than our practices described in this document, to the extent allowed by applicable law. It is possible that we or one or more of our Affiliates, or any combination of such, could merge with or be acquired by another business entity. In connection with the due diligence review involving such a potential transaction, we may share some or all of your PII with potential acquirers, merger partners or investors, and their agents (including professionals). We would require that these third parties sign non-disclosure agreements and would endeavor to disclose as little PII as possible. Should such a combination in fact occur, you should expect that we would share some or all of your information in order to continue to provide the Service.
Your Use of Other Users Information
Other Information Collectors
We use industry standard practices, including "firewalls" and Secure Socket Layers, to safeguard the confidentiality of your PII. We treat data as an asset that must be protected against loss and unauthorized access. We employ many different security techniques to protect such data from unauthorized access by others inside and outside the company. However, "perfect security" does not exist on the Internet.
How to Contact Us
Zoocasa (2167961 Ontario Inc.)
350 Bloor St
Toronto, Ontario M4W 0A1
© 2012 2167961 Ontario Inc. All rights reserved.
All rights reserved
Last Updated February 23rd, 2012